Zhang Wa

Zhang Wa is a brand focusing on pregnant women, recovering moms with both mental and physical concerns. It provides them with safety products, group activities and new-mother courses through online and offline. Zhang Wa devotes to create a trusty and comfortable space to settle their moods and care physical health. Zhang Wa wish more people will realize the hardness of pregnant women and pay more attention to caring them.

Nowadays the focus of maternal and infant brands is not on mothers but on babies. The health issues of pregnant women are also becoming more and more serious.

The brand is designed to:
• create a trusty and comfortable space
• settle mothers' moods and care physical health
• raise the profile of pregnant women in society

According to the three stages of pregnancy I divided the brand into three different collections and distinguished them with different colors: early pregnancy, middle and late pregnancy and post-pregnancy.