Role:

User Research, Visual Design, Interaction Design, Branding, UX Writing

Duration

3 months

Tools

Figma, Illustrator, Rhino, Photoshop

Petlifeline

The Problem

Background Research

Pets are very popular with people
Pets have become members of the family
People care about their pets' health
of the ownels spend more than the typical monthly saldiry in China on their cats every year
of the money are spend on medicdil expense
All pets may need a blood transfusion someday

Journey Map

The current blood donation process in China
The differences betweenpet cats and pet dogswhen it comes to bloodtransfusion

User Research

People prefer to ask help to friendsor seekheld in online communities
People do not have the condidencein finding the compatible donor
Most people don't know their pet'sblood type but they want to
Do you know your pet's bood type?
Wauld you like to register your pet's blood type andatherinforation into a bload danation database?
People are willing to let their cats donate blood
Owner of the donor pets
Owner of the donor pet &Vet of the receiver pet
Owner of both the donor andreceiver pets

Case Analysis

Design Orientation

Brainstorm

System Map

Design Outline

sketch

Prototype Testing

APP

Service Bluepoint